Credo Brands Marketing Ltd
Credo Brands Marketing Ltd (MUFTI) last reported results for the quarter ended Mar 2025, with sales of ₹153 crore and net profit of ₹14 crore. The stock last traded at ₹69.5, a market capitalisation of ₹454 crore, on a P/E of 6.56. Over the past 52 weeks the stock has ranged between ₹63.1 and ₹117. Figures are as of 6 Oct 2026 and are not real time.
Credo Brands Marketing Ltd share price and key metrics
- Current price
- ₹69.5
- Market cap
- ₹454 cr
- Stock P/E
- 6.56
- Book value
- ₹62.8
- ROE
- 18.4%
- ROCE
- 19.1%
- Dividend yield
- 2.88%
- 52w high / low
- 117/63.1
Metrics as of 6 Oct 2026. Not real time.
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Credo Brands Marketing Ltd growth and returns
- 10 Years
- %
- 5 Years
- %
- 3 Years
- 22%
- TTM
- 9%
- 10 Years
- %
- 5 Years
- %
- 3 Years
- 24%
- TTM
- 16%
- 10 Years
- %
- 5 Years
- %
- 3 Years
- %
- 1 Year
- -38%
- 10 Years
- %
- 5 Years
- 18%
- 3 Years
- 22%
- Last Year
- 18%
Credo Brands Marketing Ltd quarterly results
In the quarter ended Mar 2025, sales were ₹153 cr, up 15.0% from ₹133 cr a year earlier. Net profit was ₹14 cr, up 100.0% year on year.
| ₹ crore | Jun 2023 | Sep 2023 | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|
| Sales | 118 | 166 | 150 | 133 | 124 | 186 | 156 | 153 |
| Expenses | 88 | 109 | 108 | 102 | 91 | 128 | 108 | 112 |
| Operating profit | 30 | 57 | 43 | 31 | 33 | 58 | 48 | 41 |
| OPM % | 26% | 34% | 28% | 23% | 27% | 31% | 31% | 27% |
| Other income | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 |
| Interest | 5 | 6 | 7 | 6 | 6 | 6 | 7 | 6 |
| Depreciation | 15 | 15 | 16 | 16 | 15 | 16 | 18 | 19 |
| Profit before tax | 11 | 37 | 21 | 10 | 13 | 35 | 24 | 19 |
| Tax % | 24% | 24% | 25% | 29% | 25% | 25% | 25% | 27% |
| Net profit | 9 | 28 | 16 | 7 | 10 | 26 | 18 | 14 |
| EPS (₹) | 1.33 | 4.35 | 2.42 | 1.10 | 1.51 | 4.07 | 2.81 | 2.12 |
Consolidated figures as reported by the company. Percentages are as published; totals may not sum exactly.
Credo Brands Marketing Ltd annual results
| ₹ crore | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|
| Sales | 245 | 341 | 498 | 567 | 618 |
| Operating profit | 50 | 96 | 164 | 161 | 181 |
| OPM % | 20% | 28% | 33% | 28% | 29% |
| Net profit | 3 | 36 | 78 | 59 | 68 |
| EPS (₹) | 10.78 | 111.97 | 241.08 | 9.18 | 10.47 |
TTM is the trailing twelve months to the most recent quarter.
Credo Brands Marketing Ltd balance sheet
| ₹ crore | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|
| Equity capital | 3 | 3 | 3 | 13 | 13 |
| Reserves | 189 | 233 | 278 | 329 | 397 |
| Borrowings | 144 | 154 | 192 | 253 | 237 |
| Other liabilities | 81 | 86 | 101 | 115 | 122 |
| Total liabilities | 417 | 476 | 574 | 710 | 769 |
| Fixed assets | 167 | 179 | 237 | 281 | 291 |
| CWIP | 0 | 1 | 0 | 1 | 1 |
| Investments | 0 | 0 | 0 | 0 | 0 |
| Other assets | 249 | 296 | 338 | 428 | 478 |
| Total assets | 417 | 476 | 574 | 710 | 769 |
As reported by the company. Total assets equal total liabilities by construction.
Credo Brands Marketing Ltd cash flow
| ₹ crore | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|
| Cash from operations | 96 | 78 | 72 | 56 | 159 |
| Cash from investing | -6 | -28 | -19 | -35 | -20 |
| Cash from financing | -66 | -39 | -82 | -28 | -96 |
| Net cash flow | 24 | 11 | -29 | -6 | 44 |
| Free cash flow | 90 | 63 | 38 | 21 | 138 |
| CFO / operating profit | 193% | 102% | 63% | 50% | 102% |
Negative figures are outflows. CFO / operating profit is a ratio, not an amount.
Credo Brands Marketing Ltd operating ratios
| Per year | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|
| ROCE % | — | 17% | 28% | 19% | 19% |
| Debtor days | 183 | 132 | 101 | 137 | 141 |
| Inventory days | 171 | 163 | 195 | 189 | 141 |
| Days payable | 101 | 91 | 73 | 33 | 35 |
| Cash conversion cycle | 252 | 204 | 223 | 293 | 246 |
| Working capital days | 168 | 125 | 134 | 145 | 150 |
Ratios as computed by the source from the reported statements. Rows a company does not report are omitted.
Credo Brands Marketing Ltd shareholding pattern
Promoters held 54.99% at Jun 2026, broadly unchanged since Jun 2025. FIIs 0.51% and DIIs 3.04%.
| % held | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|
| Promoters | 54.83% | 54.64% | 55.06% | 55.01% | 55.01% | 55.01% | 55.01% | 54.99% |
| FIIs | 1.47% | 0.47% | 0.26% | 0.57% | 0.53% | 0.46% | 0.46% | 0.51% |
| DIIs | 6.69% | 5.68% | 4.42% | 3.64% | 2.35% | 2.33% | 3.36% | 3.04% |
| Public | 36.99% | 39.21% | 40.26% | 40.78% | 42.12% | 42.22% | 41.18% | 41.45% |
| No. of shareholders | 78,243 | 77,216 | 75,677 | 73,113 | 76,358 | 74,839 | 72,261 | 71,056 |
As disclosed by the company to the exchanges. The last row is a count of shareholders, not a percentage.
Credo Brands Marketing Ltd corporate filings
- Certificate under Reg.74(5) of SEBI (DP) Regulations, 2018 for the quarter ended September 30, 2026Company Updatelow impact
- Closure of Trading WindowInsider Trading / SASTlow impact
- Credo Brands Marketing Limited announces re-appointment of Mr. Kamal Khushlani as Chairman and Managing DirectorCompany Updatelow impact
Cruxal's analysis: Credo Brands Marketing Limited has formally announced the re-appointment of Mr. Kamal…
Read the full analysis - Credo Brands Marketing Limited concludes 27th AGM; shareholders approve dividend of INR 2.00 per share and re-appointment of Managing DirectorAGM/EGMlow impact
Cruxal's analysis: Credo Brands Marketing Limited has successfully concluded its 27th Annual General Meeting…
Read the full analysis - Credo Brands Marketing Ltd announces 27th Annual General Meeting and remote e-voting scheduleCompany Updatelow impact
Cruxal's analysis: Credo Brands Marketing Ltd has published a newspaper notice regarding its 27th Annual…
Read the full analysis - Credo Brands Marketing Limited Q1 FY27 Earnings Call: Revenue Grows 5% Amidst Strategic Brand Transformation and Margin PressureCompany Updatehigh impact
Cruxal's analysis: Credo Brands Marketing Limited reported Q1 FY27 revenue of approximately 125.3 crore, a…
Read the full analysis - Credo Brands Marketing Limited schedules 27th Annual General Meeting for September 11, 2026AGM/EGMlow impact
Cruxal's analysis: Credo Brands Marketing Limited has issued a formal notice for its 27th Annual General…
Read the full analysis - Credo Brands Marketing Limited Announces 27th AGM and FY 2025-26 Financial ResultsOthershigh impact
Cruxal's analysis: Credo Brands Marketing Limited has scheduled its 27th Annual General Meeting for…
Read the full analysis - Credo Brands Marketing Limited Reports Significant Decline in Q1 FY27 Financial PerformanceCompany Updatehigh impact
Cruxal's analysis: Credo Brands Marketing Limited (Mufti) reported a sharp contraction in financial…
Read the full analysis - Credo Brands Marketing Limited Announces 27th Annual General Meeting and Final Dividend of INR 2.00 per shareCompany Updatelow impact
Cruxal's analysis: Credo Brands Marketing Limited has issued a formal notice regarding its 27th Annual…
Read the full analysis - Credo Brands Marketing Ltd releases audio recording of investor/analyst conference callCompany Updatelow impact
Cruxal's analysis: Credo Brands Marketing Ltd has made the audio recording of its recent investor/analyst…
Read the full analysis - Credo Brands Marketing Ltd releases Q1FY27 financial and business performance updateCompany Updatelow impact
Cruxal's analysis: Credo Brands Marketing Ltd has filed its press release detailing the financial and…
Read the full analysis - Credo Brands Marketing Limited reports Q1 FY27 results with revenue of 125.3 crore and PAT of 2.3 croreCompany Updatehigh impact
Cruxal's analysis: Credo Brands Marketing Limited reported Q1 FY27 revenue of 125.3 crore, a 5% YoY…
Read the full analysis - Credo Brands Marketing Limited Announces 27th AGM and Sets Record Date for Dividend of INR 2.00 Per ShareCompany Updatelow impact
Cruxal's analysis: Credo Brands Marketing Limited has scheduled its 27th Annual General Meeting for…
Read the full analysis - Credo Brands Marketing Limited Reports Significant Q1 FY27 Earnings ContractionBoard Meetinghigh impact
Cruxal's analysis: Credo Brands Marketing Limited reported a sharp decline in financial performance for the…
Read the full analysis - Credo Brands Marketing Limited schedules Q1 FY27 earnings conference call for August 12, 2026Company Updatelow impact
Cruxal's analysis: Credo Brands Marketing Limited has announced an investor and analyst conference call to…
Read the full analysis - Credo Brands Marketing Limited schedules Board Meeting for August 11, 2026, to approve Q1 FY27 financial resultsBoard Meetinglow impact
Cruxal's analysis: Credo Brands Marketing Limited has formally intimated the stock exchanges regarding a…
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